And thats not a bad thing for brands, especially if their target market is younger consumers 39% of Gen Zers and millennials like having more high-protein options, as opposed to 25% of older demographics
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Research also shows that healthy fiber intake may support long-term weight maintenance
Protein & Collagen: Shake up a serving of your favorite protein powder with an additional scoop of Collagen Peptides
Glucagon-like peptide-1 agonists in cardiovascular diseases: a bibliometric analysis from inception to 2023