Public images rarely include baseline weight, treatment details, nutrition habits, strength training, age, or cosmetic history
Clinical trials show that people who discontinue GLP-1 therapy often regain a portion of lost weight within months, which is why many patients benefit from continued treatment
Nature 490 , 543 (2012)
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So from a fashion and retail perspective, you can target this demographic in a really supportive way, in an authentic, genuine way, and tap in with empathy towards what theyre going through and train your associates to your associates on the front line can really help these people, especially when you consider the first part of what we talked about, the categories that are most implicated, intimates, swimwear, body, I mean, we know all the great associates who help us with that type of journey, but adding on this layer of empathy towards what theyre going through can really help and probably make a brand more trusted and make folks more loyal to brands