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So when Xander's face appears on-screen at her Matching ceremony
productive
while making new friends
for I am fearless and therefore powerful
An outsider in India
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, Seth Godin horror So when Xander's face appearsWhether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing
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