It's Not How Good You Are, It's How Good You Want to Be, Paul Arden wood 'The Namesake' is the story

'The Namesake' is the story of a boy brought up Indian in America

brilliant novel crackles with the fire of fierce defiance

From the docks of working-class England to the bustling streets of 1940 New York City

He is determined to put the record straight

Peter Dicken provides a comprehensive

It's Not How Good You Are, It's How Good You Want to Be, Paul Arden wood 'The Namesake' is the storyIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects